There are major benefits that are unlocked when a business becomes a digital business (regardless of what business it is.) For example, becoming super agile and being able to move at the speed of your customers, or impacting the top and bottom line as a result of the efficiency created and the ability to collect and analyse data. (Which is the new gold btw.)
This short video gives a great explanation of terms like "big data" and "analytics" and why this makes a business smarter. Hope you find the insights useful!