Building your personal brand

I recently had a fascinating discussion with someone who is working for a company that encourages its employees to build their personal brands, clearly understanding that they are actually, at the same time, building the company's brand. (This is especially true if it's a loyal employee.) I call this enlightened 21st Century Business

As a side note - building your personal brand is very important if you don't own equity in the business. Here is why:

"I believe it is an imperative for everybody to work on their online presence and networking, even if you are happily employed. Why? If everything goes upside down, this is the only asset you have today that is transferrable!" - Mark Schaefer

Personal Brand or Company Brand? The New Realities of Life Online

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