If you have a brick and mortar business - you should be asking this question.

Isn’t this fascinating. Who would have guessed! [sarcasm]

Jokes aside though, if your business is tied to a brick and mortar environment for any reason then it would be rather prudent to ask: "What can technology do for your profit margins?"

Most smart businesses are hard at work answering that question.

Pic source: WSJ - Beyond Bankruptcy: How Failed Stores Come Back Online