If you have a brick and mortar business - you should be asking this question.
Isn’t this fascinating. Who would have guessed! [sarcasm]
Jokes aside though, if your business is tied to a brick and mortar environment for any reason then it would be rather prudent to ask: "What can technology do for your profit margins?"
Most smart businesses are hard at work answering that question.
Pic source: WSJ - Beyond Bankruptcy: How Failed Stores Come Back Online

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