“But how do you maintain company culture if everyone is working remotely?”

Peter du ToitI'm the founder of FutureWork IQ where I spend my time assisting businesses to improve their climate literacy so as to understand the projected impacts from the expanding climate crisis and how to adapt their workplaces in the face of these impacts.

This is the question we are asked most often by those forced into remote working by the pandemic and who are experiencing a fraying culture.

The answer is intentionally.

Now, the teams that have been working remotely for decades have mastered the art and in many cases have documented their best practices.

But I find the Hopin experience fascinating because essentially they are new at this having been founded in 2019 and having grown dramatically during 2020/21.

They decided at the outset to be a remote-first company and using the established remote work best practices have applied it to their unique business.

Here is a great look Here is a great look at how they intentionally build and maintain their culture despite being office-less.

Bravo team Hopin!