Coldplay shows the way

Earlier this week I published a piece entitled Include these high priority items on your 2020 agenda” One of the these priorities I explained, is to up your carbon literacy.

This is a good example of that: Coldplay pause touring until they can offer ‘environmentally beneficial’ concerts

Every business is going to have to have a clear picture of how much and from what sources emissions are created in the process of revenue generation. With that knowledge in hand, a way must be found to decouple revenue generation from the burning of fossil fuels. In many cases this will require serious re-engineering of the business.

The next decade will see this become an urgent priority.

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