Take a look at this piece from Sara Fischer entitled Snapchat leans into virtual events
Don’t get me wrong in-person events will remain forever important, for those very special occasions, but presenting an event online is way more inclusive and scalable!
I mean 800 in-person attendees vs 1.7 million online – there is no comparison.
Here is what I think. A well designed online experience can be even better than an in-person event especially if meticulous attention is given to in-between session networking.
Let’s not even mention the emissions being cut in the process as research has now clearly established.
This is smart business.