Hosting an online event is smart business

Peter du ToitI'm the founder of FutureWork IQ where I spend my time assisting businesses to improve their climate literacy so as to understand the projected impacts from the expanding climate crisis and how to adapt their workplaces in the face of these impacts.

Take a look at this piece from Sara Fischer entitled Snapchat leans into virtual events

Don’t get me wrong in-person events will remain forever important, for those very special occasions, but presenting an event online is way more inclusive and scalable!

I mean 800 in-person attendees vs 1.7 million online – there is no comparison.

Here is what I think. A well designed online experience can be even better than an in-person event especially if meticulous attention is given to in-between session networking.

Let’s not even mention the emissions being cut in the process as research has now clearly established.

This is smart business.