Hosting an online event is smart business

Peter du ToitI'm the founder of FutureWork IQ where I spend my time assisting businesses to design digital workplaces or “offices in the cloud.” These environments enable companies to allow flexible and remote working for their teams. I also teach the digital literacy, fluency, communication and collaboration skills needed to work in these modern technology-rich workplaces.

Take a look at this piece from Sara Fischer entitled Snapchat leans into virtual events

Don’t get me wrong in-person events will remain forever important, for those very special occasions, but presenting an event online is way more inclusive and scalable!

I mean 800 in-person attendees vs 1.7 million online – there is no comparison.

Here is what I think. A well designed online experience can be even better than an in-person event especially if meticulous attention is given to in-between session networking.

Let’s not even mention the emissions being cut in the process as research has now clearly established.

This is smart business.