When you have two communication channels, one in-person and the other digital, you will have communication breakdowns and knowledge leaks, essentially leading to a two-tier workplace, where those not physically present are constantly out the loop. This will ultimately lead to they whole arrangement collapsing and everyone being required to be back in a physical office.
To solve this major challenge requires a complete shift in the way the physical office is viewed and used.
Here are important things that must happen:
2) The Digital HQ must be where all communication takes place to move projects and work forward. No execeptions. The Digital HQ becomes the companies nerve centre, not the physical office.
1) The Digital HQ must become the default HQ. The leadership team must be more accessible and visible in the Digital HQ than in any physical building or space. In fact the leadership team should be at the physical office the least. Why? Because where the leaders are “present” is where the rest of the team will gravitate to.
2) The physical office must be regulated to just another working environment, meaning it should be no more important than the home office, a co-working space or a coffee shop. (Which is why it is safe to say that a physical office can now be considered a luxury and not a necessity.)
3) Where the team works from on any given day needs to become irrelevant because each team member is always “present” in the Digital HQ, which is location independent.
Without the above shift in perspective two incompatible communication “apps” will exist in the workplace and will severely impact the effectiveness of a team.
What are your thoughts?