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Is all this air travel really necessary?


The recent IPCC report is pretty clear that aviation (and shipping) on its current trajectory, is playing a larger and larger role in human caused CO2 emissions.


(You can check your flights emissions with this calculator


Until we can create carbon neutral air travel - which I believe will happen - the only logical thing, in the meantime, would be to just fly less. In some countries, like Sweden and the UK this is becoming a serious part of the climate change conversation. In fact in Sweden, flygskam (flight shame) has become a buzz word referring to feeling guilt over the environmental effects of flying. I believe it’s a conversation we should all have.


How many of 480 million annual business trips can be dramatically reduced by simply meeting or training online via a video call?


While high value face-to-face meetings or events will forever remain important there are many meetings/trainings that can be done virtually negating the need for air travel or car commutes.


We have a 10-year window to radically change the way we do things to prevent a catastrophe. This is one thing we can immediately do.


What do you think?

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