One word describes why: Intentionality
The hallmark of a highly effective, productive and innovative remote company is that they are INTENTIONAL about EVERYTHING
– Daily communication & collaboration
– Social interactions
Basically nothing is left to chance. As a result of this deliberate attention to detail their teams are highly effective.
Intentionality at this level is extremely rare in brick-n-mortar offices. Usually so much is left to chance and there is almost never a deliberate effort to preserve institutional knowledge. So much is left to word of mouth. Office communication can’t scale.
Any business that wants to migrate effectively from in-office to work-from-anywhere will have to learn the skill of being intentional with everything they do.